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Hormones in Soybeans and Beef

About 90% feedlot cattle in the US are administered some type of growth hormone to promote growth.  Use of the hormones convey economic benefits to consumers (lower prices) and a host of environmental benefits (more meat using less land, less water, less C02).  The biggest drawback, from my perspective, is the evidence that use of such hormones reduces the eating quality of steaks, particularly by reducing tenderness.  

While reduced tenderness might be a reason to eschew hormones, food safety isn't.  Some people are worried about the health effects of these hormones, but such concerns do not mesh well with the scientific literature, and the concerns tend to ignore relative risk.  Specifically, there are much higher levels of naturally occurring hormone-like substances in many foods we eat.

As a result, there have been many attempts to communicate this information to the public.  Examples of such discussions appear at BeefMyths.orgUS Meat Export Federation, the NCBA, and extension facts sheets from Michigan State UniversityUniversity of Nebraska,University of Georgia, and many others.  

A common approach is to compare the extra amount of estrogen in a serving of beef from an animal that has received a hormone implant to one that hasn't, and then compare that to estrogen-like substances in other foods like soybean oil (it is a comparison I've made myself in a study on the effectiveness of such communication), cabbage, peas, and potatoes.

After making this comparison in a talk a couple weeks ago, an audience member gently questioned my numbers on soybean oil.  While it is true that soybeans have high levels of isoflavones, which acts like estrogen in humans, it turns out that these compounds are not in soybean oil.  

Here is a publication from the USDA Ag Research Service showing the isoflavone content of a long list of foods.  As you can see, soybeans have quite a bit, but if you'll look down on page 38, you'll find soybean oil listed in a table titled "List of Foods Containing Zero Values for Isoflavones."  This website neatly summarizes the USDA data.

So, where does that leave us.  First, those that have used this comparison should try to correct the record (as I'm doing here).  If we are arguing that the public should make decisions on "the facts," we darn well better get our facts straight.  Second, the relative hormone comparison remains useful (though only marginally persuasive with most consumers), but one needs to drop soybean oil and use other soy products instead.  An Iowa State University Fact's Sheet by Dan Loy helps make the proper comparisons.

Here is a key screenshot



How should food policy issues be decided?

Not only is it the case that people are likely to differ in their opinions about the desirability of mandatory GMO labeling or soda taxes, but they are also likely to differ in how they think such issues should be decided.  

A while back, I ran across this paper by Gaskell and colleagues published in Science.  They sought to categorized citizens in terms of their attitudes about how technology should be governed by asking two questions relating to whether decisions about technology should be made by 1) experts vs. average Americans and 2) moral and ethical issues vs. scientific evidence on benefits/costs.  

In the latest edition of the Food Demand Survey (FooDS), I applied these questions to five food policy issues.  Unlike Gaskell's work I also allowed respondents to have different answers for different issues.  

The first question asked: “Decisions about food policy should be based mainly on the views and advice of experts OR decisions about food policy should be based mainly on the views of the average American.”  The second question asked: “Decisions about food policy should be based mainly on the moral and ethical issues involved OR decisions about food policy should be based mainly on the scientific evidence of risk and benefit.”  Then five food policy issues were listed in random order: labeling of genetically modified food, use of growth hormones, legality of selling raw, unpasteurized milk, use of the term "natural" on packaging, and the tax charged on sugar sodas.

Here's what we found.

More than 70% of respondents wanted policy decisions related to GMO labeling and use of growth hormones to be based on expert advice rather than the views of the average American. I find that result rather striking in light of the fact that opinion polls show large numbers of people saying they want GMO labeling.  Here, we see that a large majority thinks this sort of issue should NOT be decided by the views of the average American.  That would seem to imply that folks do not think GMO labeling should be settled by ballot initiative.  

In stark contrast to the other food policy issues, almost 70% wanted decisions about soda taxes to be based on the views of the average American rather than the "elites".  

Recall that we also asked about whether decisions should be based on morals and ethics or based on scientific evidence on risk and benefit.

For three issues, milk pasteurization, hormones, and GMO labeling, the majority thought decisions should be based on science.  There was a split on natural labeling.  For soda taxes, the majority thought moral issues should be the deciding factor.

As with the prior research, we used the answers to categorized people into one of four categories for each of the five food policy issues.  “Scientific elitists” wanted policy decisions made by experts on the basis of scientific evidence, “moral elitists” wanted policy decisions based made by experts on the basis of moral issues, “scientific populists” wanted the average American to make decisions on the basis of scientific evidence, and “moral populists” wanted the average American to make decisions on the basis of moral issues.

A plurality of respondents were "scientific elitists" for GMO labeling, use of growth hormones, and legality of selling raw milk.  The same was true for use of the term "natural" on labeling, but there was a larger share of "moral elitists" in regard to this issue than for others.  Finally, for soda taxes, "moral populists" described the largest share of respondents.

A natural question is whether these categories explain people's attitudes about the food policies.  Gaskell et al. showed that "scientific elitists" in regard to general technology were the majority citizen type in their surveys and this type had more favorable attitudes toward biotechnology and nanotechnology than other consumer types - particularly moral populists.

I find something similar here as well.  Take for example, the 4-category breakdown on GMO labeling.  I find that "scientific elitists" on GMO labeling express the lowest level of concern about eating GMOs (an average score of 3.06 on a 1 to 5 scale of concern), whereas "moral elitists" and "scientific populists" had scores of 3.41 and 3.43.  Moral populists averaged 3.34.  There also seems to be a political dimension to people's views about how these food policy issues should be decided.  For example, scientific elitists and scientific populists were slightly more conservative (about 3.05 on a 1 to 5 scale of liberal to conservative) than were those who focus more on moral/ethical issues (score of about 2.9 on the scale).  Those identifying with the Democratic party were more heavily represented in the "moral elitist" category than they were in other categories.  

Critique of modern agriculture in song

One of our gradudate students sent me a link to this music video performed by a band, Wookiefoot, he recently saw in concert.

If you couldn't follow along, here's a sample of some of the lyrics

Then McDonalds got a farm GM GM GMO
And on that farm he had a chicken and a cow
But they do now you really don’t wanna know
Why must we label it organic
When that’s the way we’ve been growing it for ten thousand years

I don't suppose it would do any good to mention what organic really means or to show what agriculture really looked like 10,000 years ago?  

Does information on relative risks change concerns about growth hormones?

Consumers often express concern about the use of growth promotants in animal agriculture.  In the beef industry, various growth hormones are administered to cattle to improve and speed the rate of growth (and some would say, improve the sustainability of beef production).  Upwards of 90% or more of feedlot cattle in large feedyards are given hormone implants.

Some consumers are fearful about the safety effects.   For example, the EU has banned imports of hormone-treated cattle from the US for over 20 years (a policy which probably has more to do with protectionism than actual safety concerns).  Other people have argued that these are the cause of decreasing puberty age of girls (which the data doesn't support).

As a result, many in the beef industry have have tried to communicate the fact that the risks from hormones are small to non-existent, and are much smaller than the risks from hormones in everyday foods.  The normal comparison is between how much estrogen is in a hamburger from an implanted steer or heifer vs. the amount of estrogen in other foods like soybean oil or cabbage.  Examples of such discussions appear at BeefMyths.orgUS Meat Export Federation, the NCBA, and extension facts sheets from Michigan State University, University of Nebraska, University of Georgia, and many others.

Circulating on the web a while back were some discussions of using some visual strategies to communicate the relative risks from estrogen used in cattle implants.  For example, here is one blog discussing the use of M&Ms to convey the risks.  

The question I wanted to know is whether any of these sorts of communications actually has any impact on the people for whom it is intended.  

In the most recent issue of my monthly Food Demand Survey (FooDS), we sought to address this issue.  1,017 respondents were randomly allocated to one of three information groups or treatments.  In the first no-info group, respondents were simply told, “About 90% of feedlot cattle are given added growth hormones to improve the rate of growth.” And then, respondents were asked, “How concerned are you about the use of growth hormones in beef production?”  

For the second group text-only group, written text was added to convey relative risks of hormone use.  Prior to being asked level of concern, subjects were told, “About 90% of feedlot cattle are given added growth hormones to improve the rate of growth.  The added hormones add about 3 extra nanograms (a billionth of a gram) to a 3 oz serving of beef.  For comparison purposes, the amount of estrogen that naturally occurs in 3 oz of the following foods is: potatoes (225 nanograms), peas (340 nanograms), cabbage (2,000 nanograms), soybean oil (170,000 nanograms).”  

Finally, the third visual+text group was given the same written text but was also shown the above visual illustration using M&Ms allocated to different jars.  

Participants in all three groups answered with their level of concern on a five-point scale (1 = very unconcerned; 5=very concerned).

Information on relative risks caused a small but statistically significant reduction in the level of concern.  The mean levels of concern, on the 5-point scale, were 3.93, 3.71, and 3.66 for the no-info, text-only, and text+visual information groups.  

Without any information on relative risks, over 71% of respondents indicated that they were either concerned or very concerned.  Textual information reduced that frequency to 66%, and visual+text information further reduced the percentage of concerned respondents to 63.6%.   

Natural and Organic Craziness: It's not just food

My wife likes to buy cosmetics products from a company called Paula's Choice.  One of the things she likes about the company is that it reports on the scientific testing it does on its own products and that of its competitors. 

In any event, my wife alerted me to an interview with the company's owner, Paula Begoun, which I found fascinating.  It seems the cosmetics world is grappling with many of the same issues as the food world.

Paula was interviewed on radio by another cosmetic's industry insider: Karen Yong.  Here are some excerpts from the transcript when the discussion turned to "natural" and "organic" cosmetic products:

Paula Begoun:. . . On the other side of the coin one of the things many cosmetic companies have to deal with is the fear mongering around the evilness of cosmetic ingredients which I've written about extensively and I know you have opinions on.

How are the cosmetics companies, the Lauders, the Shiseidos dealing with this fear mongering that the organic natural cosmetic world is putting out there.

Karen Young:It's frightening and it's probably the biggest thing that I'm confronted with right now. I'll try to narrow it down a little bit because as you know it's a huge category.

Paula Begoun:Wait, you're not frightened about the ingredients, you're frightened by the influence…

Karen Young:The press.

and

And the other piece of that as you alluded to is the whole natural organic green-washing thing, which is so confusing that even those of us who are supposed to understand what's going on here, it's really, really difficult.

Paula Begoun:I'm often shocked by the women really do believe – I get asked it all the time. “Should I be scared of what I'm using. Is it killing me? And I'm using this natural product.” And I know what those products contain. That's what we do for a living here at Paula's Choice is we review everybody else's products and look at what the formulas are and what they contain and what they can and can't do for skin.

00:20:36And lots of natural ingredients that show up in natural products are bad for skin. And I'm looking at this woman telling me I'm so scared other products are killing me and I'm going, yeah, I know, but you're breaking out, your skin is red. I know what you're using isn't protecting you from aging, or sun damage, and on and on. And they're frightened of everybody else's ingredients except the company that is dong the fear mongering.

00:21:00Of course, they never tell you what problem ingredients their products contain, but, yeah, it's an insane – so, how are the Lauders and the Shiseidos, I mean, Lauder is not going to give up. They're not going to go all natural. They know that all natural isn't going to fly for skin. And lord knows an elegant product without silicone is almost impossible. And there's nothing wrong with those ingredients. What are they doing about this aside from I know that the industry went away from parabens.

and

Paula Begoun:Actually, you know, it's interesting, because one of the things that happens when you start making “all natural products” is you increase the need for higher levels of preservatives.

Karen Young:Preservatives!

Paula Begoun:And there aren't any so-called natural, although even the natural preservatives when you have to increase it that much, then you're getting irritation. Preservatives kill things. That's what they do.

Karen Young:Absolutely.

00:24:37You're getting irritation and possibly you're making it more difficult to stabilize the formula.

Paula Begoun:You know, we're just reviewing a product line that, you know, we haven't run into this in a long time. A lot of the natural product lines, while the formulas may have issues in terms of irritating ingredients and jar packaging and fragrance, and I'm going to ask you about jar packaging in just a second, but one of the things that we haven't run into in a very long time is a company claiming that it's all natural but it actually isn't, it actually uses synthetic ingredients.

00:25:15This is one of the first times in a while I would say in the past, I don't know, three, four years that we actually ran into a company that is lying through their teeth. Their products are about as natural as polyester. Do you see that – do you run into that in your research?

Karen Young:Yes.

Paula Begoun:Yeah, you see that, too.

Karen Young:Because as you know there is no definition for natural. It's completely arbitrary. You can use the word anyway you like. And consumers, as you mentioned earlier, consumers are incredibly confused about what does natural mean and what does organic mean. I mean, that theoretically is defined by the FDA and consumers really don't understand that either.