That’s the title of a new article I just published in the journal PLoS ONE. This is an exploratory/descriptive study with the aim of probing consumer’s perceptions of the term “healthy” in relation to food. The study is motivated by the fact that the FDA regulates the use of the term on food packages, and is in the process of reconsidering the definition. Here are some of the key results:
One part of the analysis focuses on parsing out the correlations between the healthiness rating consumers placed on different types of foods . Below are three dimensions of 15 food’s healthiness ratings as determined by factor analysis.
Here’s the portion of the text describing these results:
There’s a lot more in the article.