Blog

Email subscription to blog

I've had several readers request that I add an email subscription to the blog.  I finally got around to adding one.  You can either scroll down to the footer at the bottom of the page and enter your email address, or just do it here:

Enter your email address to subscribe to the blog:

Delivered by FeedBurner

My blogging hasn't been as regular the last couple months due to teaching, traveling, and trying to finish a new book due to the publishers this summer, but I aim to continue to add new material at least a couple times each week.  Thanks for following.

How to be gluten intolerant

You too can be gluten intolerant.  Here's how

Of course, no offense implied for those with Celiac.  

Assorted Links

Should dietitians endorse specific brands?

There seems to be a bit of a storm over this piece in the New York Times related to the decision of groups affiliated with the the Academy of Nutrition and Dietetics to allow a “Kids Eat Right”  label from the association on Kraft cheese slices (thanks to Kevin Klatt for the pointer).  

I have a few mixed thoughts on this one.   

In general, it seems like a bad idea for an organization that aims to disseminate unbiased information to endorse specific products or companies (or specific policies for that matter), regardless of whether it's Tom's organic asparagus or Kraft cheese slices.  I recognize that, in principle, the label is not an endorsement of the product, but rather an acknowledgement of a contribution to the Kids Eat Right campaign, but that's probably a distinction without a difference to most food shoppers who see the label.

On the other hand, there seems to be a FoodBabe element to the discussions surrounding all this in the sense that there's a lot of hand wringing over an "evil" processed food.  Because the slices are a processed food it must - defacto - be bad, as is any company that makes it.  But, the most evil ingredient listed in the story - "milk protein concentrate" - is about as benign as they come.  I'm not a nutritionist, but seems to me we should be more interested in overall dietary patterns rather than specific foods.

It's little wonder that my recent survey showed little trust in dietary recommendations.  News stories often hype results from eat-that-no-don't-eat-that studies that shouldn't be used to make causal claims.  That changing dietary advice, coupled with a sometimes superior attitude about what people should be eating regardless of cost or taste often turns people off.  Throw all that on top of the large number of booksellers hocking specific diets that claim to cure all our ills, and you've got a recipe for distrust 

Finally, the NYT story mentions the following:

Over the last few years, the academy been criticized from some of its members and health advocates over what they contend are its overly cozy ties to industry. Companies like PepsiCo, Kellogg and ConAgra regularly attend the organization’s big annual meeting, where they make presentations to dietitians, hold seminars and parties and provide free samples of their products.

The implication seems to be that dietitians should be free from connections with industry.  But, that's silly.  It's not necessarily a bad idea for food companies to engage with associations like this.  After all, if the members of the association are doing research relevant to the industry and the foods people are actually eating, then that would be reflected in  the industry showing up and contributing at their meetings.  True, one must be cautious of conflicts of interest, but one must also recognize the power of working with the companies actually selling people food to enact dietary change.  

Why don't people vote like they shop?

There have been several recent cases where there is an apparent disconnect between the way people vote on food issues and how they shop for food.  Examples include votes on GMO labeling or bans (which are more popular with voters than non-GMO products are with shoppers) and animal welfare issues (voters in several states have banned cages/crates employed in the vast majority of purchased retail products).  The issue is of importance to agricultural producers, who must adopt costly new practices that consumers haven't been fully willing pay a premium for in the marketplace.  

There has been a lot of academic speculations about the causes of this vote-buy gap, but we still aren't sure why it exists.  I'm now working on a research project with Bailey Norwood here at OSU, Kate Brooks at University of Nebraska, and Glynn Tonsor at K-State to delve a bit deeper into the issue.  

In the most recent Food Demand Survey (FooDS), I thought I'd ask every day people why they think the vote-buy gap exists.  Here's the question I asked:

In 2008, 63% of voters in California voted to ban the use of small cages for egg-laying hens. However, at the time around 90 to 95% of the eggs Californians purchased came from small cages and only 5 to 10% were cage free. So, a majority of voters voted to ban a product that a majority of shoppers routinely bought. Why do you think there is such a gap between how people voted and how they shopped for different types of eggs?

The question was open-ended and respondents could type anything they wanted in an empty box. 

I went through the answers and tried to categorize them into competing explanations for the gap.  Not all answers were mutually exclusive, so I put some of them in more than one category.  

Here were the common responses (note that 46% of responses responded with some form of "I don't know" or did not provide a cogent response).

The information hypothesis (mentioned by 27% of all respondents and 59% who provided an answer).  The gap is caused by a lack of information: people did not know they were buying cage eggs in the grocery store, and they wouldn't have bought them if they knew more.  Example responses include things like "Because they did not realize what they were purchasing" and "shoppers didn't know that eggs were coming from small caged hens" and "Most people don't understand where their food comes from."

The price hypothesis (mentioned by 14% of all respondents and 29% who provided an answer).  The gap is a result of the high price of cage free eggs in the grocery store: prices are more salient in the store than when voting.  Example responses include "price is everything, people buy what is available at  a cheap price" and "Because people do not have money to pay for more expensive eggs."

The consumer vs. citizen hypothesis (mentioned by 8% of all respondents and 17% who provided an answer).  People have two selves: the citizen who wants to do the "right thing" in the voting booth and the consumer who pays more attention to themselves and prices when shopping.  Example responses include, "sometimes people say what they think is politically correct but don't act in the same manner" and "People voted with their hearts/ethics" and "I don't think they considered how they bought the products.  They voted as they did because they know it is the right thing to do."

The availability hypothesis (mentioned by 5% of all respondents and 11% who provided an answer).  More consumers don't buy cage free eggs because they aren't available (or aren't convenient) in the stores in which they shop.  Example responses include, "cage free are less available and cost more" and "There wasn't many choices available for eggs in the supermarket.  You purchase what you can see" and "Consumers want cruelty free eggs but are frustrated that they aren't available at convenient stores where they already shop."

The apathy hypothesis (mentioned by 4% of all respondents and 9% who provided an answer).  Consumers don't care (or don't think) about animal welfare when shopping, but they might vote for an animal welfare policy when confronted. Examples include, "i don't think they cared much" and "I don't think about it when buying my eggs. I'm sure most people don't think about it."

Selection hypothesis (mentioned by 2% of all respondents and 1% who provided an answer).  A sample of voters is not the same as the sample of shoppers.  The types of people who vote have a stronger preference for  cage free eggs than the population of people who shop.  An example includes, "I think in general people who are passionate about an issue such as animal welfare are more likely to vote and participate in "get out the vote" campaigns to encourage voting. So in elections when many people choose not to vote (or are unable to for economic reasons), it is easier for groups who feel strongly about an issue to pass such bans." 

Induced innovation hypothesis (mentioned by 2% of all responses, and 1% who provided an answer).  People don't buy cage free eggs now because they're too expensive, but voting for the policy will force producers and retailers to price them lower at a point consumers are willing to pay.  An example response includes, "Some cannot afford the higher price eggs, but if all producers were forced to have better living arrangements the prices would then drop."

A number of hypotheses that I often hear mentioned among academics were rarely if ever mentioned by the respondents.  For example, the free riding/public good hypothesis (that even though my individual purchase doesn't much affect animal welfare my vote might matter because more animals are affected) or the commitment hypothesis (I really want to buy cage free eggs but I keep backsliding; a ban can force me to behave as I really want to).  

There were a number of mentions of food safety and health.  It wasn't clear to me precisely how these translated into a vote-buy gap, but I thought it was worth mentioning nonetheless.