The results of the May 2015 edition of the Food Demand Survey (FooDS) are now in.
Results reveal mixed changes in willingness-to-pay for disaggregate meat products. However, stated purchase intentions for beef, pork, and chicken were all higher than last month as were expectations of price increases, suggesting an uptick in demand for meat.
As was the case in April, this month we again noticed an uptick in awareness of news about bird flu and an increase in concern about the issue. That's two months in a row of notable increases in this issue.
We added several new ad hoc questions to the survey this month.
The first set of questions were in response to the spreading avian influenza (bird flu) problem. I've had several media inquiries (probably in response to this post) about the potential economic impacts of the outbreak. One questions is whether domestic consumer demand for poultry and eggs will dampen in response to the outbreak. My understanding is that avian influenza does not pose a human health or food safety risk, but of course that doesn't mean consumers believe the same. As the regular tracking questions mentioned above suggest, consumers are becoming aware of the issue. To delve into it a bit more, we added two agree/disagree questions.