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Why are there more foodies today?

Wise words from Steven Levitt:

 I think all of this movement towards doing our own labor, and pickling, and fancy food stuff that you do at home, I think that is really a sign of how spoiled we have all become, that our basic needs are so well taken care of that we need to seek out some sort of hardship to feel whole.

Yet, despite the faux hardship , Levitt reminds us that it results from something very good: 

What could be better than having all of your basic needs met?