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Who Buys Local Foods?

Two of my colleagues at Oklahoma State, Brian Whitacre and Trey Malone, just released a report on local foods.  Here is their conclusion: 

The marketing of local food has been promoted and state-supported as an economic boon to rural places. But thus far, it appears that urban customers and economies are reaping most of the benefits.

Later they say:

Overall, the maps suggest that support for local food systems is a strongly urban phenomenon. 

Local foods may have some positive attributes, but as I've argued here and in my forthcoming book, The Food Police, (see also The Locavore's Dilemma: In Praise of the 10,000-mile Diet by Desrochers and Shimizu) promoting local foods is unlikely to be a good rural development strategy.