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Organic Food Misperceptions

In my experience of doing numerous studies on consumer perceptions of organic foods, I've found a strong "halo effect."  That means the positive word "organic" acts as a halo and makes everything else about organic appear good even if it's not.  The result is that people often believe a lot of things about organic that aren't true.  

This piece by Christie Wilcox on the Scientific American blog ably dismantles two widely perceived myths about organic food: namely that organic foods don't use pesticides (they do) and that natural pesticides are less toxic than synthetic pesticides (they aren't).