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Organic Shampoo Over-Rated Too?

I'm not a big follower of developments in beauty products.  But my wife is (not that she needs it!).  In any event, she passed along this interesting exchange on a cosmetic web site.  I wonder if the hair expert will receive the same kind of attacks as my recent Huffington Post article that challenged some of the conventional wisdom of organic food.

Dear Paula,
I have an itchy scalp. I also have color-treated hair, so my hair can feel dry. I used Aveda Brilliant Shampoo for many years. I loved the way it gave fullness to my hair but then I learned it was not wholly organic so stopped using it. . . . I like organic stuff and have tried olive oil, rosemary oil, and vinegar for itchy scalp, but am frustrated and just don't know what to look for anymore. Help!
Jan
Dear Jan,
First, you need to let go of the idea that natural and organic products are better for your hair and scalp. Although I understand the pull organic products have, the truth is such products typically contain ingredients that are likely what caused some of the problems you’re dealing with now, especially the itchy scalp. 
A great shampoo should be a blend of synthetic and natural ingredients, but even then the natural ingredients often do little other than look good on the label. Natural ingredients cannot do a very good job of cleansing the scalp or removing styling product buildup from hair—one reason shampoos with mostly natural ingredients tend to leave hair feeling worse, not better. . .