Suppose the government made it illegal for you to buy sugared soda. What would be your reaction? How would you feel?
Now, suppose instead that the government made it illegal for grocery stores and other vendors to sell sugared soda. Is your reaction to the second law less visceral than the first?
I suspect so. But, here's the key: both laws impose the same restriction on your freedom - the outcomes are precisely the same.
After discussing various reasons for the differences in the way we respond to individual vs. business restrictions, Goodman concludes: