That's the title of a paper I just published in the Biotechnology Journal with Brandon McFadden and Brad Rickard.
Based on a survey of over 1,000 US consumers, we sought to determine which types of foods or biotechnology applications might be most acceptable.
Respondents were asked, on a 7-point scale, to indicate how desirable (i.e., 1 = very undesirable to 7 = very desirable) it would be to eat six foods strategically selected to vary by product type (i.e., apple, corn, and beef) and degree of processing (i.e., fresh and processed): apples, apple juice, corn on the cob, corn chips, beef steak, and beef hotdog. The question was then repeated except each food was identified as being GE: genetically engineered apple, apple juice made from genetically engineered apples, etc. Of interest is the change in the desirability of each food product as it moves from a GE to a non-GE form, and whether the change in desirability systematically relates to product type and degree or processing.
Here's what we found.
We also asked consumers how desirable or undesirable different reasons for genetic modification were. All the reasons had a mean score above 4 (on a scale of 1 to 7), meaning they were more desirable than not. Here the results for each issue.