March 2014 Food Demand Survey (FooDS)

The March 2014 release of FooDS is now out.

A few highlights:

  • Willingness-to-pay for chicken (particularly chicken wings) was down and willingness-to-pay for pork was up in March relative to February.
  • Consumers anticipate buying less beef, pork, and chicken in March than was the case in February.
  • For the first time in the nearly year long period we've been running FooDS, GMOs became the issue consumers reported hearing the most about in the news.  Still, consumers were more concerned about issue like Salmonella, E. Coli, and growth hormones than GMOs.  

In March, we asked several questions related to consumers' price knowledge. Results reveal significant dispersion in the prices ($/lb) consumers report expecting to see charged for ground beef, chicken breasts, and pork chops.  

Only 13% of consumers reported shopping for groceries in only one store during the past month, suggesting some degree of cross-store price comparisons; however, almost 50% reporting using loyalty cards most of the time when grocery shopping.