Much of what I read and hear in debates about obesity, nutrition, and public health seems to assume that all corporate food marketing is "bad". Food marketers are nudging us away from healthful choices toward the more profitable (for them) unhealthful ones (never mind that some companies sell healthy products). Many people argue that the government needs to make its own commercials to counter-nudge us back toward health eating.
With that backdrop, I was interested to read the back-and-forth letters between Rory Sutherland and George Loewenstein at the beginning of this paper, The Behavioral Economics Guide 2014. (HT: Andreas Drichoutis)
Here's an interesting point by Sutherland:
Sutherland also responds to Loewenstein's story about a recent joy-ride to the country ending in a meal of burgers and beer which was ruined when Loewenstein learned he was simply playing out a scene he'd seen in a credit card commercial. Sutherland writes:
Loewenstien responds with some interesting observations of his own. Do read the whole exchange.