After discussing the problem with the elitism inherent in "we" (i.e., the experts) making decisions "them" (i.e., the laypeople), he gets to the issue of dignity:
Sounds somewhat similar to how I ended my chapter on behavioral economics in the Food Police
One thing nudging defenders often say is something like: "but companies nudge us all the time . . ." That is true, but one must recognize that we can opt-out of a company nudge. Companies are in competition with each other, and if we don't like the results of the company-nudge, another entrepreneur will come along. Not only that, if the company nudges aren't really in our best interest, why doesn't another company come along, tell us that and sway us to buy their product? In short, the difference between a company nudge and a government nudge is the the abundance of competition and op-out ability for the one and the lack of competition and monopoly in the other.
My most recent piece on the topic came out recently in the European Review of Agricultural Economics.