It is hard to believe but we've now been conducting the Food Demand Survey (FooDS) for four years! That means we've obtained responses from over 48,000 consumers (1,000 consumers each month for 48 months). Thanks to Susan Murray who has faithfully got the survey out the door on time each month and has always pulled together the monthly report on schedule. Thanks also goes to the USDA-NIFA for funding the project as well as the Oklahoma Agricultural Experiment Station and the Willard Sparks Endowment.
A summary of the forth year of results can be found here (we are working on putting up some links on our project's web site to that one can easily download all 48 months worth of data both at the aggregate monthly level and each individual response).
Data on consumers' willingness-to-pay (WTP) shows demand for meat products is generally similar to that last year although lower than two years ago.
As shown below, there was a sharp spike up in awareness of E. coli in the news in November and December 2016 perhaps as a result of the news associated with Chipotle.
For more, check out the whole report.