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Consumer Food Insights - February 2023

The results of the latest Consumer Food Insights (CFI) from the Center for Food Demand Analysis and Sustainability (CFDAS) at Purdue are now out.

In addition to our typical tracking questions, this month we asked whether consumers were expecting (or had already received) a tax refund and, if so, how they expected to spend it. We also asked a variety of questions related to perceptions of fresh vs. frozen foods. We also took a deep dive into how our food spending and preferences varied by religious affiliations and beliefs. Below are a couple screenshots of key results. Read the whole report for much, much more.

So far, 19% report receiving a tax refund, while another 38% say they expect a refund. The majority (50%) intend to save their refund, while a third (32%) plan to pay down debt. On average, Americans expect to receive about $1,940 in tax refund this year.

Planned Uses of 2023 Tax Refunds

Here are a few results related to beliefs about frozen vs. fresh food.

Finally, here’s an area were we note non-trivial differences across people with different faiths.