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Mexico Passes Soda Tax

Friday the Mexican congress passed a nationwide soda and "junk food" tax.  

l've written so much on these sorts of taxes, it is hard to know what more can be said.  I suppose the best, succinct thing I can say is what I sent in a letter to the New York Times, in response to a previous story they ran about the issue:

Writing about a proposed 7.7 cent per liter soda tax in Mexico, Elisabeth Malkin cites a Mexican corner store vendor who doubts the tax will make a dent in sales.  The economic research concurs with this assessment.  Study after study has shown that soda taxes of this magnitude will have trivial effects on weight, and yet will raise revenue from many consumers who can least afford to pay.  For example, my co-authored study in the Journal of Health Economics estimates that a 10% tax on sugar-sweetened soft drinks would reduce weight by only about two tenths of a pound.  Another study from Cornell University has even found evidence of adverse unintended effects from soda taxes that arise from increased consumption of higher calorie juices or alcohol.  Denmark recently repealed their fat tax for precisely these reasons: complications arising from unintended consequences and consumer backlash. We all want people to lead healthy, fulfilling lives but we must also marry these concerns with the evidence on whether the policies being pursued will actually create the benefits we desire.

This comes on the heels of another "simulation" study was released, this one in the journal BMJ, which concludes:

A 20% tax on sugar sweetened drinks would lead to a reduction in the prevalence of obesity in the UK of 1.3% (around 180 000 people). . . . Taxation of sugar sweetened drinks is a promising population measure to target population obesity, particularly among younger adults.

I suppose the good thing about the Mexican developments is that we can finally put to test the predictions of some of these simulation models.  

 

FARE Talk

Last week, I recorded a podcast with Brady Deaton, who is a professor of food, agricultural, and resource economics (FARE) at the University of Guelph in Canada. For the past couple years, Brady has been putting out a series of interesting FARE talks on farm policy and other food and agricultural issues.  You can find he full list of interesting podcasts on his website at Guelph.

You can listen to my talk with Brady at the link above or download the podcast at this link.

 

Food Police Study Guide

With the fall semester fully underway, I've had several people teaching college or high school classes ask if had a study guide available for my book, The Food Police.  I haven't.  Till now. 

I finally took a few minutes to pull together a few questions for each chapter that could be used to help guide discussion.  You can download the study guide (pdf) by clicking on this link. 

If anyone else out there has been using the book and has done something similar (or perhaps even used questions in a book club), and is willing to share, let me know and I'll disseminate.   

How Junk Food Can End Obesity

That's the title of a fantastic article by David Freedman in The Atlantic Magazine.   Freedman picked up on some of the main themes in my book - The Food Police but he approaches them from some different angles and he writes about them in a way that (I hope) will have a substantive influence on the food debates.  

Some excerpts: 

An enormous amount of media space has been dedicated to promoting the notion that all processed food, and only processed food, is making us sickly and overweight. In this narrative, the food-industrial complex—particularly the fast-food industry—has turned all the powers of food-processing science loose on engineering its offerings to addict us to fat, sugar, and salt, causing or at least heavily contributing to the obesity crisis. The wares of these pimps and pushers, we are told, are to be universally shunned.

and

 

In virtually every realm of human existence, we turn to technology to help us solve our problems. But even in Silicon Valley, when it comes to food and obesity, technology—or at least food-processing technology—is widely treated as if it is the problem. The solution, from this viewpoint, necessarily involves turning our back on it.

and

 

If the most-influential voices in our food culture today get their way, we will achieve a genuine food revolution. Too bad it would be one tailored to the dubious health fantasies of a small, elite minority. And too bad it would largely exclude the obese masses, who would continue to sicken and die early. Despite the best efforts of a small army of wholesome-food heroes, there is no reasonable scenario under which these foods could become cheap and plentiful enough to serve as the core diet for most of the obese population—even in the unlikely case that your typical junk-food eater would be willing and able to break lifelong habits to embrace kale and yellow beets. And many of the dishes glorified by the wholesome-food movement are, in any case, as caloric and obesogenic as anything served in a Burger King.

 

Read the whole thing.