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Do People Want More Food Regulation? Or Less?

Over at Reason.com, Baylen Linnekin reports on the results of a recent poll by the Associated Press-NORC Center for Public Affairs Research.  According to Linnekin, the poll shows little public support for food taxes and bans.  Balyen contrasts the recent survey with some previous survey work I’d done which seems to show the opposite.

A vast literature on polling and survey research shows that subtle changes in wording and response categories can result in large shifts in behavior.  Thus, it is useful to compare the two questions side-by-side. In the end, I think you’ll find much more similarity in the two studies than perhaps first meets the eye.

Here is the exact AP-NORC poll question and response categories (it was a telephone poll and you can find the script here):

Do you favor, oppose, or neither favor nor oppose the following government policies?FOR EACH FAVOR OR OPPOSE: Is that strongly (favor/oppose) or somewhat (favor/oppose)?
Requiring more physical activity in schools (84%, 89%)
Providing nutritional guidelines and information to people about how to make healthy choices about diet and exercise (83%, 90%)
Funding farmers markets, bike paths and other healthy alternatives (74%, 81%)
Providing incentives to the food industry to produce healthier foods (73%, 80%)
Requiring restaurants to post calorie information on menus (70%, 78%)
Banning advertisements for unhealthy foods aimed at children (44%, 53%)
Placing a tax on the sale of unhealthy foods and drinks (31%, 40%)
Limiting the types or amounts of foods and drinks people can buy (15%, 25%)

As shown above, there were eight issues listed (in random order across respondents).  I’ve listed them in order of support.  I’ve also listed the % favoring in parentheses beside each issue, then a comma and the % favoring plus not opposed (to which I’ve added in the “neither opposed nor unopposed” to the total).

I’d hardly call this set of responses free market or libertarian.  There is ample support for requirements, subsidies, and mandates.  Given the way the question was asked, I could see a respondent perceiving the question to ask something like “rank these interventions from most favored to least favored.”  It would be interesting to know if there were strong order effects.  For example, if “taxes” came first, were they more/less supported than if they came last.  In any event, there is apparently weaker support (and less than majority support) for “fat taxes” and bans on amounts or types of foods people can buy (although, my gut feel is that if you replaced the vague “types or amounts of foods” with something specific like “transfats” or “GMOs” you might get a very different answer)

My study (published in Food Policy) phrased the questions a different way and used an online format.  I asked about preference for government action related to 10 food issues.  None of them match up perfectly with the list of eight above, but I’ll pull out two that are somewhat similar to the above. 

Each question asked:

Which of the following best describes your view on what the U.S. government should do?

Each question had two options that involved more government action, a status-quo option, and two options that involved less government action. 

Here are the results from one question about healthy food with % of respondents falling into each category:

Which of the following best describes your view on what the U.S. government should do?
Ban the use of transfats, saturated fats, and other unhealthy ingredients in food production (15.1%)
Increase regulations to restrict the use of transfats, saturated fats, and other unhealthy ingredients in food production (38.8%)
Maintain current policies on transfats and saturated fats (e.g., mandatory labeling in the supermarket)       (31.6%)
Reduce regulations on transfats and saturated fats    (2.7%)
Make no law regarding transfats, saturated fats, and other unhealthy food ingredients, leaving people to take responsibility for their own diet          (11.8%)

So, 53.9% wanted more regulation on this topic, 31.5% wanted the status-quo and 14.5% wanted less regulation.

Here are the results from another question I asked:

Which of the following best describes your view on what the U.S. government should do?
Create an agency to plan food production and distribution to improve nutritional intake (15.4%)
Use extensive taxes and subsidies to promote healthier foods           (14.2%)          
Maintain current regulations designed to promote healthier foods which include mandatory nutritional labels on foods and establishing suggested dietary intake (53.1%)     
Decrease efforts to promote healthier foods  (5.3%)
Eliminate all food health regulations; allow citizens to make their own food choices (11.9%)        

So, 29.7% wanted more regulation on this topic, 53.1% wanted the status quo, and 17.2% wanted less regulation.

In total, seven of the questions I asked about garnered majority support for government action and the most favorable related to issues that could be perceived as relating to food safety, food affordability, and animal welfare. Three issues did not garner support for more government action.  So, in my study 70% of the issues raised were such that people wanted more government action compared to the status quo or less government action. 

The AP-NORC poll asked about eight issues, and (depending on how you treat the “undecideds”), either 62.5% or 75% garnered majority support for more government action. 

So, yes, we can find a couple questions were we “free market” folks can take a bit of comfort.  However, the overall response patterns in both surveys are much more statist than I am comfortable with.  That’s one reason I decided to write The Food Police (you can also read more on my interpretation of these results here)  I’m hopeful I can bring more folks over to my way of thinking by presenting a perspective that differs from the one normally offered by many food writers.   

How Much Fatter are We?

I am working on a presentation I will give later in the month at the University of Alabama Medical School on the economics of obesity.  To put things in context, I wanted a graph showing the average weight of US men and women over the past 40 or so years.  If you think it would be easy to find this information on the web, you'd be wrong.  

There are lots of studies reporting the percent obese or reporting the mean BMI for a couple years, but the CDC, for some reason, hasn't complied a simple data set that lets you compare in the same units (their publications sometimes report means, sometimes medians, sometimes BMI, sometimes weight in lbs) for consistent age ranges.  After several hours work, I finally cobbled together the graph below showing the average weight (in lbs) of men and women from about 1960 to 2010 for people aged 40-49 (if you want to check me, the data was obtained from the publications here, here, and here, all of which rely on National Health and Nutrition Examination (NHANES) Survey).

Is it what you expected?  From about 1960 to today (or at least the latest comparable data I could find), the average weight of men aged 40-49 has increased 31.5 lbs.  For women, the number is 27.2 lbs.  In the past 10 years, the average weight of men aged 40-49 has increased 4.6 lbs.  For 40-49 year old women, weight actually fell 0.2 lbs over this time period.  In the last four years, the average weight of men in this age rage actually went down 1.7 lbs and the average weight of women fell 3.3 lbs.  

It is also worth mentioning that the average 40-49 year old male is today 1.3 inches taller than he was in 1960.  The average women is a full inch taller as well.

Whether these changes in weight are large or small are a subjective judgement call.  I will only point out that the average 40-49 year old women today weights about the same as the average 40-49 year old man from 1960.


weight over time.jpg

Do Food Consumers Vote Differently Than They Shop?

According to some research I just published in the Journal of Agricultural and Resource Economics with a former graduate student, Kate Brooks, who is now an assistant professor at the University of Nebraska, the answer is "yes."  

Our research suggests caution in using people's shopping behavior (as, for example, indicated by grocery story scanner data) to infer which public policies they may or may not support.  In the particular application we studied, people were willing to pay large premiums to avoid milk and meat from cloned cows when asked what they wished to buy when shopping in a grocery store.  One might conjecture from this behavior, then, that the consumers would approve of a government ban on use of clones in meat and milk production.  

According to our research, that conjecture would be wrong.  The majority of consumers did NOT favor a ban on cloning in food animals.  In fact, most people would demand compensation if a ban were enacted (rather than be willing to pay to have the ban).  This finding defies many of the explanations often given for differences in voting and shopping behavior, such as the consumer-vs-citizen hypothesis or the hypothesis that consumers perceive the existence of externalities.  The behavior is more consistent with the notion that people have an option value (they don't want to get rid of a technology that may produce some promising result in the future even if they don't want it now) or that people respect the freedom of others to arrive at their own choices even if they happen to be at odds with one's own preferences.     

The other interesting thing about our finding is that is exactly the opposite of what has been observed in other food issues.  For example, in California, 63.5% of voters voted in favor of Prop 2 in 2008 to effectively ban battery cages in egg production.  Yet, the retail market share of cage free eggs is less than 5%.  In this case, shoppers aren't willing to shell out the extra bucks for cage free eggs in the grocery store, but they enthusiastically voted to ban the product they normally buy in the voting booth.  Why?  Hard to say.  My feeling is that the costs are much more salient in the store than in the voting booth.  Another possibility is that the universe of voters is different than the universe of shoppers (all voters shop but not all shoppers vote).  There are, of course, other possible explanations.  

Gaining a better understanding why people behave differently when shopping and voting is a key area of future research for food economists.  And, the fact that people often behave so differently in the two environments represents a key challenge for food economists who conduct regulatory cost-benefit analysis and advise policy makers.  

So What if the Poor Eat More Salt?

A new study was released showing that poorer people in Britain consume more salt than the rich.  I don't doubt this is true.  But, I seriously question the inferences drawn by the researchers and other commentators.

The authors of the study indicate that:

These results are important as they explain in part why people of low socio-economic background are more likely to develop high blood pressure (hypertension) and to suffer disproportionately from strokes, heart attacks and renal failure.

Really?  Isn't poverty correlated with a bunch of other bad things that can result in adverse health outcomes?  There is strong evidence that the poor smoke more, drink more, eat fewer veggies, weight more, and on an on.  Yet, we are to believe that the culprit for all their problems is salt?  Aren't there underlying factors, such as the evidence that the poor have lower discount rates (i.e., they value the future less), that are driving all these behaviors?  In short: correlation with salt intake and poverty doesn't  prove anything is causative.  Yet, we'd need to know causation before public policies are recommended.  Nevertheless, the researchers say that:   

widespread and continued food reformulation is necessary through both voluntary as well as regulatory means to make sure that salt reduction is achieved across all socio-economic groups.

But, where is the evidence that such regulations or voluntarily actions would have the intended effect?  There is actually quite a lot of debate (see here or here) about the health impacts of reducing salt in our diet.  

And what would be the costs of such voluntary or forced actions?  It might do good to ask why the poor eat more salt in the first place?  One answer is alluded to in the press release: the poor are much more likely to work in jobs that require manual labor.  You know - jobs that make you sweat.  More sweating requires more salt intake.  Another answer, also alluded to in the press release, is that the poor might eat more processed food which often contains more sodium.  What the release fails to discuss is that, given job and family demands, the value of convenient, processed food might be relatively higher among the poor.  Restricting access to such foods might very well reduce salt intake but it is unlikely to make their life measurably better.  It is easy for a relatively rich researcher with a relatively flexible job to say that the poor would be better off if they cooked more fresh foods and stayed away from convenient, packaged foods.  I suspect a single mother working two jobs would have a different opinion.