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Debate on Food Waste

Earlier today, I had the pleasure of participating in a Munk-style debate at the (virtual) 11th Annual Canadian Agri-Food Policy Conference hosted by the Canadian Agricultural Economics Society,

The proposition up for debate was: “Government policies seeking to reduce food waste are an effective means of addressing food security.”

I was asked to take on side against the proposition. Mike von Massow from the University of Guelph took on the side in favor, and Brady Deaton, also from University of Guelph, moderated.

Below was my opening statement.

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It is a pleasure to be with you all today. Thank you for the opportunity to weigh in on this important issue.

I want to start off looking at the proposition that is before us and defining some terms. My task here today is not to convince you that food waste is unproblematic, that food insecurity is acceptable, or that government actions can’t reduce food insecurity. Rather, my task is much narrower. In particular, I aim to demonstrate that food waste reduction is not an effective or efficient means of improving food security; not only that – but government policies, specifically, are likely to be ineffective and inefficient in reducing food security through the means of reducing waste.

What is waste? Food waste is often discussed as an accounting concept, as the gap between what is produced and what is consumed. The implicit idea is that if we narrow the gap, we can save the many resources, including land, water, and energy, that went into producing the food. But, this begs the question: why is there a gap in the first place, and would we really “save” resources by trying to narrow it? Seen in this light, food waste is an economic concept. A challenge with the simplistic notation of waste reduction is that food is discarded in a competitive environment where consumers or producers are generally trying to do the best they can to improve their well-being. Presumably, if more money were to be made by farmers, food processors, or grocers reducing waste, they would do it. Similarly, consumers too would have to give up time or flavor or safety to achieve less food waste. Even if there are externalities or behavioral biases, my opponent would need to articulate a specific market failure that a government policy would ameliorate, and demonstrate that the “fix” actually improves food security. Rather, food waste is the result of a complex equilibrium affected by consumers (including their preferences for convenience, expectations about future food prices and availability, and food safety concerns) and producers (and their cost of holding inventory, cost of transportation and storage, and liability and reputational concerns). Thus, at the onset, I hope to abuse you of the general, and widely held, notion that reductions in food waste are a free lunch

Now, let’s turn to some specific points related to the proposition. I have two main arguments. First, most commonly conceived government policies aiming to reduce food waste would not, in fact, increase the supply of food at any given time, and may in fact do the opposite; thus, not helping food security. Second, if the aim is to improve food insecurity, attempting to do that through reductions in food waste is inefficient and ineffective, and there are likely less costly means to achieve the same end at lower cost and with fewer unintended consequences.

On the first point – would food waste reducing policies actually increase the supply of food for low income households? In developing countries, the bulk of waste occurs at the household level; thus, common approaches of trying to reducing waste involve try to convince consumers, through taxes or information campaigns, to consume all of what they buy and throw out less. Our stomachs and pantries are only so large, and as a result, this presumably means consumers would ultimately buy less food. In economic terms, this leads to a downward shift in demand, which ultimately results in lower prices and, importantly, less food produced and consumed. Less food produced and consumed does NOT sound positive for food security. Moreover, for farmers, this is certainly a bad outcome: selling less food at lower prices means lower revenues and profits.

The recent experience of COVID-19 disruptions is also illustrative in this regard. In mid-March, foot traffic in groceries increased markedly, leading to stock-outs and empty shelves for many basic foodstuffs. Consumers expressed fear and frustration over the stock-outs. However, prior to the onset of the pandemic, groceries and food manufacturers had been under pressure (from investors, politicians, and regulatory bodies) to adopt just-in-time delivery and effectively manage inventories to help prevent waste of perishable food items. As the pandemic revealed, however, systems designed to help prevent food waste, are not well suited to withstand the large, temporary demand spikes like that seen after COVID-19 hit North America. Indeed, one way to reduce risk of severe food insecurity is to hold emergency inventories and stockpiles (which might well eventually go to waste) to make sure you have enough to eat when things get really bad – whether a pandemic, animal/plant disease, or drought comes. Seen in this way, “waste” is a cost that must be paid as a form of insurance against unexpected events. Without such insurance, hunger would almost certainly be higher.

There is also a naïve sense that much of what would “wasted” can simply be re-allocated to food insecure households. So, what is “waste” exactly? Consumers buy raw ingredients like apples, steaks, and avocados; are we to solve food insecurity by providing low-income households inedible cores, bones, seeds, and skins? What of milk that has soured, bread that has molded, or bananas that have browned? Would food security be improved by trying to convince people to take on food safety risks and consume such products? Rather, feeding such items to livestock seems a far better solution to help increase the supply of meat and dairy products, even if some call that “wasteful.” Even if food discarded by a household might become inputs into other. albeit less productive, production processes such as composting or by a municipality using an anaerobic digester to produces fuel – this does not improve food insecurity.

My second argument relates to the effectiveness and efficiency of policies aiming to improve food security through food waste reduction policies. Reducing food insecurity is a laudable goal. Fortunately, we have proven policies that really help with minimal deadweight loss; in the U.S. we have the Supplemental Nutrition Assistance Program (sometimes known as “food stamps”) that provides low income households resources to buy food. The program is means tested, well-targeted, and has been shown to significantly reduce food insecurity. Moreover, because the program is essentially a cash transfer, there are little to know social costs or deadweight loss, other than those that come about from administering the program. Food insecure Canadians would be far better served with the inaction of such a food assistance program than policies aiming to curb food waste.

Additionally, policies to reduce waste are likely to have unintended and undesirable costly effects. Demand side strategies to reduce waste, for example, might rely on educational campaigns such as Canada’s Love Food Hate Waste campaign. If consumers attempt to reduce waste by “cleaning their plate” and eat more food, this would likely have adverse effects associated with the costs of increased overweightness and obesity.

Another potential undesirable effect is that that “waste taxes” are likely to be regressive – hurting the very people that presumable we are trying to help by reducing food insecurity. A well-established empirical phenomenon is that lower income households spend a higher share of their incomes on food, meaning they are bear a proportionately higher burden of policies that increase the price of food. It is also worth noting that there are several studies showing food waste is a “normal” good – rising with income; low income households tend to waste less because they face greater incentives to economize and they spend less on food away from home, where waste tends to be higher. Thus, lower income households (those most at risk for food insecurity) face many private economic incentives to reduce waste and hardly need to be the target of additional policy scrutiny “helping” them make better use of their meager resources.

In pursuing policies to reduce food waste, my fear is that we end up wasting more than we save. Let’s be sure we don’t waste what is one of our most important and precious resources: our time and energy. Rather, let’s use our time and energy to find more effective ways to help people who are hungry.

For these reasons, I encourage you to join me in voting against the proposition.

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The approximately 150 attendees were asked whether they agreed, disagreed, or were uncertain about the proposition both before and after the debate. Before, the figures were 41% agree, 32% disagree, 27% uncertain. After, the figures were 29% agree, 55% disagree, and 16% uncertain.

Trends in demand for plant based meat

There continues to be high interest in plant-based meat alternatives and speculation about impacts of the emergence of these alternatives on traditional beef, pork, and chicken demand.  This past summer, I discussed the results of a consumer study conducted to address some of these issues, but the results relied on pre-pandemic survey data.  Have consumer preferences changed?  And, how might the emergence of plant-based alternatives affect the entire portfolio of animal-based protein offerings?

As a follow up to the Food Demand Survey (FooDS) I ran monthly for over five years, Glynn Tonsor and I have been running the monthly Meat Demand Monitor (MDM) since February 2020.  The MDM contains a series of 9 simulated grocery shopping choices where people indicate which, if any, protein product they’d buy at different price levels when shopping. Below is an example choice.

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As you’ll notice in the above question, one of the choice options is a plant-based patty.  Every month, Glynn has released results of the MDM survey reporting the percent of times the plant-based patty is chosen out of this set of 8 meal options (plus a ninth “none of these”).  Say what you may about the merits of survey questions, but the advantages of tracking surveys is that we can at least see if there are significant trends or changes from one month to the next. Below is a graph showing the trends in market shares of two of the items over time. 

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Throughout 2020, plant-based patties have consistently been chosen about 3% of the time in comparison to ground beef, which is chosen about 24% of the time.  The ~3% market share for plant-based patties is much smaller than the estimates I’d previously reported from my study with Ellan van Loo and Vincenzina Caputo.  Part of the explanation for the discrepancy is that the the choice set used in the MDM contains many more options, so of course the share of any one item is likely to be smaller.  The other explanation could be that people who choose plant-based patties might have instead chosen something other than ground beef. That is, some of the people who would choose a plant based patty in a binary choice between ground beef and plant-based instead choose something different, like a chicken breast, when presented a larger set of meal options. 

To explore this issue in a bit more detail, I took the data from the August through December 2020 versions of the MDM associated with retail grocery choices (all the data and description of underlying methods is here). The data consist of 36,018 choices made by 4,002 consumers (a bit under 1,000 each month).  I estimated a choice model that allows for flexible substitution patterns and utilize the estimates to predict which options people would choose in different conditions.

At the average price levels, I predict about 3% of consumers would choose the plant-based patty.  This isn’t surprising as it simply confirms the findings in the figure above.  Here is perhaps a more interesting question.  Of the roughly 3% of consumers who chose the plant-based patty: what would they have chosen instead if the plant-based patty wasn’t available?  The model-based prediction is below.  Perhaps somewhat surprisingly, about the same number of people would have instead have chosen chicken breast as ground beef.  Only 6% were predicted to have not have chosen one of the other items on this list. 

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What about price elasticities?  The model suggests that for every 1% reduction in the price of plant-based patties, there is a 3.08% increase in market share of plant-based patties (this is the own-price elasticity of demand).   This same 1% reduction in the price of plant-based patties would reduce the market share of bacon and shrimp by about 0.12% each, reduce the market share of ribeye and pork chops by about 0.10% each, and ground beef by about 0.08% (these are the cross-price elasticities).  Thus, the estimates suggest very little substitution caused by small marginal price changes.

Some of the above results stem from the fact that, based on current market data, the plant-based patty had an average price of $11.99lb whereas ground beef was assumed to be $4.49/lb.  What if both were priced at $4.49?  Assuming this dramatic price reduction for plant based, the model predicts the market share for plant-based would jump from about 3% to about 22%, lagging only chicken breast at 22.1%.  In this scenario, ground beef is projected to take 18% market share.  One caveat is that this scenario presumes a much larger price change than we used in the survey (so it is a projection outside the range of choices we actually observed). 

This is a fluid situation and there remains much to be learned. Along with Ted Schroeder, Glynn and I have recently completed a series of new studies on the possible impacts of plant-based alternatives on beef demand. I hope be able to release those results in the coming weeks.

Happy New Year - 2021

Happy New Year everyone! As we embark on 2021, I thought I’d take a look back at activity here on the blog in 2020. Unsurprisingly, the five most popular posts from 2020 focused on impacts of COVID-19 on food and agricultural markets:

The second post mentioned above was written on March 16, 2020 at the onset of the COVID-19 shutdowns. In that post, I speculated about a potential problem that, indeed, by April and May, proved to be one of the most food-related disruptive events of our lifetimes - the slowdown and shutdown of meat packing plants. After describing why I wasn’t terribly concerned with aggregate food supply, here’s what I wrote then:

However, there could be more serious food market disruptions. Some of the stock-outs and slowdowns in grocery check-out lines are because employees are staying at home and practicing social-distancing. This problem is likely to grow if more people become ill. So, while we might have the food supply available, will we have the workers to get it to us?

Now, take a step back in the supply chain, and this is where worker issues could have serious issues. Remember all the fervor over the beef packing-plant fire back in August?

Overall, there were over 125,000 page views on this site in 2020, and there were about 45 new posts (just under my goal of about one a week). In addition to the new posts mentioned above, there were a number of older posts that continued to attract high attention this year, including:

2020 was as busy and stressful a year as I can remember. There was extraordinarily high demand for information on COVID-19 impacts on food and agricultural markets, and it was pleasing to see my fellow food ang agricultural economists featured in every major media outlet this year - including primetime network national news, top cable television news, leading radio and podcasts, the largest circulating newspapers, and more. All this occurred on top of increasing workloads to move classes online (or hybrid), fulfilling research grant obligations, and responding to a spike in research and outreach needs of food ang agricultural groups and local stakeholders. I’m proud of the way my professional colleagues stepped up in 2020. Here’s hoping for a smoother 2021!

A Crazy Year in Food

That was the sub-title of an article that Mike Boehlje and I wrote for the Wall Street Journal in their Year in Review. Here is the initial bit.

Disruption! Chaos! Volatility! These are the words that best describe food and agricultural markets, and the business climate that food retailers, processors, input suppliers and farmers faced in 2020. It has been a roller-coaster ride of highs and, mainly, lows both for food consumers and the industry.

The year started with some optimism. Food prices were stable, the trade war was subsiding, and agricultural-commodity prices were showing some strength. China’s hog herd had been decimated by African swine fever, and U.S. hog producers were building inventory in anticipation of burgeoning exports.

Then Covid-19 hit.

Nearly overnight, there was a near-total destruction of demand from restaurants, cafeterias and other food-service venues. Simultaneously, there was a spike in demand for food bought through supermarkets and grocery stores. Spending on food at home was 22% higher in March than January; spending on food away from home was 47% lower in April than January.

The demand shocks had notable effects on consumers, ranging from empty grocery-store shelves to a rapid increase in retail food prices. From March to April, retail prices increased 2.6%, a monthly increase higher than any since the dramatic inflation witnessed in the 1970s.

We discussed the impacts of COVID at the farm level and the recovery in farm prices that have ensued this fall. Here are our closing words.

In all, the events of 2020 will likely be remembered as catalysts for significant changes in the food system—and the source of great uncertainty for consumers and suppliers. Making the supply chain more resilient, for instance, may mean higher prices for consumers. And farms may lean more heavily on automation to protect against the impact of future pandemics—eliminating many jobs.

Those sorts of trade-offs are likely to be the new normal in the industry for years to come.

You can read the whole thing here.

Consumer preferences for GMOs before and after a ballot initiative

The journal Applied Economics Perspectives and Policy just released a paper I co-authored with Alexandre Magnier and Nicholas Kalaitzandonakes.

In this paper, we study how consumers’ purchase intentions toward non-GMO foods evolved leading up to a 2013 ballot initiative (I-522) which would have required the labeling of GM foods in the state of Washington. We are interested in how demand for non-GMO foods responds to a real-word information shock. As we indicated in the paper:

During the several months leading up to the vote, more than $30 million was spent on TV, radio, press, and social media ads supporting and opposing mandatory GM labeling, making I‐522 the second most expensive ballot issue in the state of Washington. Newspaper articles and editorials, door‐to‐door distribution of pamphlets and street activism added to the information flow on agricultural biotechnology and GM foods Washingtonians were exposed to over this period of time.

We asked Washingtonians to respond to some simulated shopping scenarios using a so-called “choice experiment” related to soymilk. We conducted the same exercise at two points in time: seven months before the vote, in late April and early May 2013; and at the time of the vote, during the first half of November 2013.

We found that consumers’ implied willingness-to-pay premium for soymilk with a non-GMO label (the non-GMO butterfly label) fell from $0.68 to about $0.32, a 53% decline, over this period. There were no significant changes in consumer willingness-to-pay for brand or organic or “natural,” but there was a slight increase in how much consumers were willing to pay for soy milk overall.

The fact that preferences for the non-GMO fell is likely a result of the divergence in spending for the pro- vs. anti-mandatory labeling groups. Of the $30 million spend on campaign advertising, 73% was from anti-mandatory labeling groups. The interesting thing is that information related to the desirability of a ballot initiative appears to have spilled over into affecting demand for individual products on the market.

Several other studies have shown that information affects consumers’ attitudes toward GMOs in surveys and laboratory experiments. What this study shows is that even in the messiness of the real world, information can influence consumer preferences and choices regarding GM foods.