Blog

How Many Labels Are Too Many?

One of my bright former students sent me these pictures today.  Are each of these labels actually contributing new information?  What is the company trying to communicate?  Amazing that so much can be claimed on one package! Here are the claims:

1.       Grass-fed 

2.       Organic

3.       Animal-friendly (Certified Humane)

4.       Non-GMO

5.       Real California Cheese

6.       American Cheese Society winner

7.       No artificial hormones or pesticides (written on back)

8.       Milk from local family farms (written on back - ironic since this picture was taken in Illinois and they claim real California cheese)

cheese1.JPG
cheese2.JPG