I must say that I am shocked by the results. 63.6% said they thought "added growth hormones and antibiotics" should be labeled followed by 55% who said "GMOs." Oddly, those items which ARE currently required to be labeled, including fat content, total calories, and known allergens (e.g., nuts), fell further down the list. At first I thought this might be a mistake, but after double and triple checking the data, this is apparently how consumers responded. Perhaps they take currently mandated information (e.g., calorie content) for granted (or don't realize it is mandated). Perhaps GMOs are just more in news these days drawing attention? On a technical note, the order of the 10 items was randomized across respondents, so these findings cannot result from some sort of order effect. All in all, I'm not sure what is driving the result but I welcome any insights if you have them.
Secondly, we asked consumers:
Which
of the following best describes your views on mandatory labeling of foods
containing genetically modified (GMO) ingredients?
They could pick one (and only one) of the following responses:
- I support mandatory labeling because consumers
have a right to know regardless of the cost
- I support mandatory labeling, but only if it
doesn't significantly raise food prices or cause frivolous lawsuits
- I do not support mandatory labeling because
voluntary labeling exists and will thrive if consumers really want to avoid
GMOs
- I do not support mandatory labels because the
scientific consensus suggests GMOs are safe to eat
- I don't know (5)
Here are the results